NetSuite’s New Global Omni-Channel Platform
Global surfing and skate brand Billabong has recently signed a deal with NetSuite, the world’s number one cloud-based ERP solution. The deal comes after CEO Neil Fiske wanted to fill a void in his company.
Mr Fiske needed a CRM system that would keep track of customer information and allow them to have a seamless shopping experience online. He spoke to The Australian Financial Review and said the implementation of the NetSuite omni-channel solution would enable his business to grow and work using a “unified platform”.
“What it means is that for the first time Billabong will have a unified global platform capable of supporting all our channels from wholesale to retail to eCommerce in all our regions,” Mr Fiske said.
NetSuite’s SuiteCommerce platform rolled out across Billabong’s operations over the next year. It will enable Billabong to monitor and manage its brands from one single solution.