CRM and eCommerce platforms are changing. They are no longer standalone systems rather they are being integrated to improve business efficiency. However, in today’s society keeping up with technology to give customers a pleasant experience can often be difficult. Customers are always expecting “a seamless cross-channel brand experience.” This white paper from NetSuite explores “how a single eCommerce and CRM platform opens new possibilities to understand customers, provide better service and drive revenue.”
The Convergence of CRM with the eCommerce Platform
