How cloud-computing is giving new start-up companies an edge over larger enterprises

Cloud-computing has made it easier for new start up companies like Netflix and Air BnB to emerge and globalise, frightening already established companies.

Mark Dougan from Frost & Sullivan discusses how cloud-computing has enabled businesses to transform  and adapt to a new way of interacting with customers. He says “30 percent of businesses in Australia use the online channel to sell.” This is set to change as disruptive small businesses are using the cloud to their advantage to get a head of already establish companies. This disruption is creating competition and a transformation of the industry.

In this video, Mark Dougan discusses the four trends that have caused this transformation:

  1. Emergence of new and disruptive competitors
  2. Digitalisation
  3. Emergence of new business models
  4. Productisation and Servitisation
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