Five Steps to Customer-Centric Success
A retailers number one priority is their customers and how their business is satisfying their expectations. More and more retailers are choosing to provide the best digital experience for them across a number of channels. According to a study conducted by Retail Systems Research, they found that “100% of retailers believed that customer experience across channels is very important while just over half (54%) of retailers say that their biggest inhibitor is that they do not have a single view of their customers across all channels.” This WhitePaper provides direction to retailers and brand managers on implementing these five steps to success:
- Adopt a single commerce platform
- Access a 360-degree view of the customer
- Implement intelligent order orchestration
- Deliver innovative customer experiences
- Enable unlimited expansion
