Technology has made it easier for shoppers to get what they want, when and how they want it. There is no longer a need to visit a bricks-and-mortar store with most retailers providing a digital means to shop. Whether using a laptop, smartphone or tablet, consumers hold higher expectations with the service they are provided.
This report by Aberdeen Research explores the “challenges retailers face in harnessing data and analytics to better meet consumer expectations across all interaction channels”. The report offers “three core building blocks” retailers must establish so they can maximise business performance.