So, your shopper has left your site, and now you’re left wondering “how do you get them back?”
Re-targeting to cart abandoners is an easy way to boost your sales to an audience that’s already interested in your products.
Remind them of the items in their cart
Sending an email with imagery of items that are sitting in their cart, is a great way to spark the flame and get them thinking about their order. For consumers, making it easy will be favoured over something that’s too hard. It’s often a good idea to include a “Buy Now” button that links them straight to the payment gateway. This reduces the number of clicks they will need to go through to navigate their way to the payment options.
Everyone loves a discount. Entice them back with a personalised promotional code. You might have noticed that the reason they dropped off your site is because of shipping fees, offering first time shoppers a discounted rate could entice them enough to complete their purchase and become an ongoing customer.
Offer loyalty programs
People often feel welcomed when they are part of a group. Loyalty programs are a great way to capture your audience and then market to their interests. Loyalty programs in most cases offer customers exclusive specials and deals, so when you are in the process of re-targeting cart abandoners, try to engage with them through the promotion of an exclusive “club”.
When do you send the first recovery email?
So you have your retargeting strategies in motion but the question is, how long should you wait before you send the first recovery email?
Studies have shown that 72% of cart abandoners buy within 24 hours after abandoning their carts. In saying this, the same study also showed that about 95% took up to two weeks to complete the order.
If you send the first follow-up communication within 24 hours with reminders following this within 10 days, you’ll cover all basis and increase your chance of closing the sale.
Key ways to ensure shoppers open your emails include personalised email subjects, using humour or familiarity will help. And don’t forget to include some A, B testing to determine what are the best performing email subject lines or offers.
We look forward to hearing what’s worked for your business.