CRM and eCommerce platforms are changing. They are no longer standalone systems rather they are being integrated to improve business efficiency. However, in today’s society keeping up with technology to give customers a pleasant experience can often be difficult. Customers are always expecting “a seamless cross-channel brand experience.” This white paper from NetSuite explores “how a single eCommerce and CRM platform opens new possibilities to understand customers, provide better service and drive revenue.”
Discover how to get the very best out of your CRM system with industry insight on the new trends that will benefit your business most.
The right Customer Relationship Management system (CRM) can make or break a business– “80% of a business’s profits are typically generated from 20% of its customers… It’s critical to know who those 20% are and maximise the value of those relationships while still driving cost-effective new customer acquisition.”
In order to maximise customer relationships, you need a system that works efficiently, drives customer service, supports eCommerce strategies as well as integrate with other operational processes. The worst thing that could happen is you invest in a program that limits your capabilities and hinders any chance for growth in your business. This guide to investing in the right CRM system will provide knowledge of what to look for and how to get the most out of the system. Read the insight into industry trends and how to choose the right CRM for your business.
Cloud CRM Software – NetSuite, the World’s #1 ERP System
One of the issues often overlooked in enterprise software purchasing is the rate of change inherent in most businesses. Users are always growing into having greater needs; but ERP upgrades to traditional on-premise systems can be highly disruptive, expensive, painful events. As a result, businesses using on-premise ERP systems often postpone upgrades or system changes for years, which prevents them from making the dynamic changes they need to stay competitive. It also prevents them from having the dynamic inventory strategies discussed earlier. In contrast, cloud-based systems are being updated continuously—you always have the latest version. And they are usually more easily configurable, allowing you to set up and change as needed. Having a flexible and adaptable foundation, readily available as the business needs it, can help your business change as circumstances and needs change. When companies own their own systems, they usually pay too much for this flexibility. Seasonal businesses, for example, have allocated limited budget and capacity for computing power. This strategy works in the slow season, but not in their busy season. And as businesses grow, usually the last thing on their mind is disk space. Cloud providers can monitor and provide upside as needed. Managing data centers, reacting to system problems and outages, having to manage system upgrades and tech support can be very disruptive, time-consuming, and more importantly, attention-consuming for businesses, especially small and mid-sized firms. Their real love is their passion for the company, their customers and creating exciting products. A cloud solution enables companies to focus on crafting and executing the best strategies for serving their customers profitably. Cloud-based systems are often superior at providing connectivity to data sources and trading partners—customers, suppliers, and service providers like logistics and transportation carriers—who move and manage the inventory as it flows across the supply chain. This makes cloud-based systems a better platform for providing a single version of the truth and near-real-time visibility across the supply chain. When everybody can see who is holding what inventory, changes in demand, and changes or delays in supply, what follows is more responsive and precise inventory management. This article was originally part of the ChainLink white paper ‘Conquering the Inventory Dilemma’